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As Time.com Managing Editor Edward Felsenthal, and Daniel Bernard, head of product, prepared to preview the newly redesigned Time.com for me, I expected one of two types of popular overhauls: a spacious, minimalist approach a la NPR, or a grid-based explosion of images a la NBC News and Bloomberg View.
As Time.com's Managing Editor Edward Felsenthal, and Daniel Bernard, head of product, prepared to preview the newly redesigned Time.com for me, I expected one of two types of popular overhauls: a spacious, minimalist approach a la NPR, or a grid-based explosion of images a la NBC News and Bloomberg View.
But Felsenthal and Bernard emphasized neither of the two buzzwords I expected: '"visual'" and '"white space.'" Instead, the site in its second major redesign in 18 months unabashedly embraces density — text-based density!
“I think the homepage draws on visuals, which of course have always been a part of Time’s history,'" Felsenthal said. '"But it’s pretty dense, there’s a lot of text, and that’s intentional.”
That doesn't mean the site is cluttered or overwhelming, just that it isn't afraid to present visitors with lots of choices. At the same time, it maintains visual hierarchy — no visitor to the Time homepage will wonder what the top story of the moment is:
As Time.com's Managing Editor Edward Felsenthal, and Daniel Bernard, head of product, prepared to preview the newly redesigned Time.com for me, I expected one of two types of popular overhauls: a spacious, minimalist approach a la NPR, or a grid-based explosion of images a la NBC News and Bloomberg View.
But Felsenthal and Bernard emphasized neither of the two buzzwords I expected: '"visual'" and '"white space.'" Instead, the site in its second major redesign in 18 months unabashedly embraces density — text-based density!
“I think the homepage draws on visuals, which of course have always been a part of Time’s history,'" Felsenthal said. '"But it’s pretty dense, there’s a lot of text, and that’s intentional.”
That doesn't mean the site is cluttered or overwhelming, just that it isn't afraid to present visitors with lots of choices. At the same time, it maintains visual hierarchy — no visitor to the Time homepage will wonder what the top story of the moment is:
As Time.com's Managing Editor Edward Felsenthal, and Daniel Bernard, head of product, prepared to preview the newly redesigned Time.com for me, I expected one of two types of popular overhauls: a spacious, minimalist approach a la NPR, or a grid-based explosion of images a la NBC News and Bloomberg View.
But Felsenthal and Bernard emphasized neither of the two buzzwords I expected: '"visual'" and '"white space.'" Instead, the site in its second major redesign in 18 months unabashedly embraces density — text-based density!
“I think the homepage draws on visuals, which of course have always been a part of Time’s history,'" Felsenthal said. '"But it’s pretty dense, there’s a lot of text, and that’s intentional.”
That doesn't mean the site is cluttered or overwhelming, just that it isn't afraid to present visitors with lots of choices. At the same time, it maintains visual hierarchy — no visitor to the Time homepage will wonder what the top story of the moment is: